Every Wednesday night at 10:00 pm I turn on ABC to watch LOST, a television show about a group of people who are living on an island after surviving a plane crash. Mysterious events occur on this island which lead the survivors on a multitude of adventures.
First, I looked up rating/share to understand more fully what it was:
As of September 2006, there are an estimated 110.2 million television households in the USA. A single national ratings point represents 1%, or 1,102,000 households for the 2006-07 season. Share is the percentage of television sets in use tuned to a specific program. These numbers are usually reported as (ratings points/share). For example, Nielsen may report a show as receiving a 9.2/15 during its broadcast, meaning 9.2%, or 10,138,400 households on average were tuned in at any given moment. Additionally, 15% of all televisions in use at the time were tuned into this program. (source)
For the week of March 19, 2007, LOST claimed about 12,220,000 viewers and a household audience of about 8,339,000. It had a rating of 7.5%, meaning that about 8,265,000 households were tuned in. LOST also had a share of 13, meaning that 13% of all televisions being used at the time that the show aired were tuned in to LOST.
On the other hand, CSI: NY competes with LOST, running on Wednesday nights at 10:00 pm on CBS. CSI: NY boasts 13,637,000 viewers and a household audience of 10,132,000. In both instances, CSI: NY pulled in over one million more viewers than lost. It has a rating/share of 9.1/15, meaning, at least for the week of March 19th, that it was watched by more viewers than LOST.
If LOST was moved to Thursday nights, it might fare better in ratings. I say this because it would air after the popular Grey’s Anatomy, which boasts a rating/share of 14.4/22, significantly higher than both LOST and CSI: NY. People may be more apt to tune in if they were already watching Grey’s Anatomy on television. If LOST was on Thursday nights, it would not compete with CSI: NY, but with October Road, which pulls in about the same number of viewers as LOST. On the other hand, if it was on another station at the same time as Grey’s Anatomy, I believe its ratings would drop. More people watch Grey’s Anatomy than LOST and switching it to the Grey’s Anatomy timeslot would drop its ratings.
Overall, I believe LOST has already secured its fans and those are the people who are tuning in. I don’t think its ratings would change drastically by changing it to another night, unless perhaps it aired after Grey’s Anatomy, affecting it positively, or if it aired at the same time as Grey’s Anatomy, affecting it negatively.
First, I looked up rating/share to understand more fully what it was:
As of September 2006, there are an estimated 110.2 million television households in the USA. A single national ratings point represents 1%, or 1,102,000 households for the 2006-07 season. Share is the percentage of television sets in use tuned to a specific program. These numbers are usually reported as (ratings points/share). For example, Nielsen may report a show as receiving a 9.2/15 during its broadcast, meaning 9.2%, or 10,138,400 households on average were tuned in at any given moment. Additionally, 15% of all televisions in use at the time were tuned into this program. (source)
For the week of March 19, 2007, LOST claimed about 12,220,000 viewers and a household audience of about 8,339,000. It had a rating of 7.5%, meaning that about 8,265,000 households were tuned in. LOST also had a share of 13, meaning that 13% of all televisions being used at the time that the show aired were tuned in to LOST.
On the other hand, CSI: NY competes with LOST, running on Wednesday nights at 10:00 pm on CBS. CSI: NY boasts 13,637,000 viewers and a household audience of 10,132,000. In both instances, CSI: NY pulled in over one million more viewers than lost. It has a rating/share of 9.1/15, meaning, at least for the week of March 19th, that it was watched by more viewers than LOST.
If LOST was moved to Thursday nights, it might fare better in ratings. I say this because it would air after the popular Grey’s Anatomy, which boasts a rating/share of 14.4/22, significantly higher than both LOST and CSI: NY. People may be more apt to tune in if they were already watching Grey’s Anatomy on television. If LOST was on Thursday nights, it would not compete with CSI: NY, but with October Road, which pulls in about the same number of viewers as LOST. On the other hand, if it was on another station at the same time as Grey’s Anatomy, I believe its ratings would drop. More people watch Grey’s Anatomy than LOST and switching it to the Grey’s Anatomy timeslot would drop its ratings.
Overall, I believe LOST has already secured its fans and those are the people who are tuning in. I don’t think its ratings would change drastically by changing it to another night, unless perhaps it aired after Grey’s Anatomy, affecting it positively, or if it aired at the same time as Grey’s Anatomy, affecting it negatively.
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